Make the site search engine friendly promote it online and drive traffic/sales to the site.
I haven’t looked into the site but will provide a list on what to implement on the site with regard to SEO and Promotion. I will mention the responsibility of designer/developer/content manager wherever applicable. I personally don’t have the time or want to get involved in any of the jobs. These are some of the strategies employed in our wholesale scrap marketplace www.recycleinme.com which tops the SERPS for every keyword in the industry . "scrap". "scrap metal", "metal scrap" , "plastic scrap" etc
A. URl or Mod rewrite. – If you have any dynamic urls http://www.yoursite.com/index.php?mod=products&cmd=details&id=23 it should be changed to something like http://www.yoursite.com/product-name.htm This can be done by using the URL rewrite module in the servers. This will help for a clear indexing by search engines and ensure proper crawling . Also it helps a lot to have the keyword in the url – Scope of developer
B. Site Map - Provide a list of all the urls (as said above in static htm format).Create the required XML, html and txt site maps. Then you have to submit it seperately to google sitemaps( http://www.google.com/webmasters/sitemaps/) Yahoo sitemap and Msn . – Scope of developer
C. Key Word Selection - This is the most vital part in the basics of SEO . Do a thorough research on the keywords / keyphrases using an advanced keyword analyzer tool . You can use overtures free Keyword Tool http://inventory.overture.com/ or any paid tools like http://www.keyworddiscovery.com
You can decide on which keywords/phrases to go on with the promotions. (Your know the target market and target customers better)
Meta Tag Optimization : Optimize Meta Tags as per the chosen keywords/ key phrases. Each and every page should have a distinct Title (4-9 words max) Description (12-20 words max) and keywords (10-15 words). The title and description should have the keywords and also should create an impulse to click. For eg : The title Should be like
“Get the best Bla bla products- unbelievable rates” rather than
“product1, product2, product3” . The former will have a good click through ratio. Suppose we have the two titles displayed in the search engine results page (SERP) the former one is the most likely to be clicked even if it is displayed below the later. So extra care has to be taken in writing the title and description. It is almost like a one sentence caption of the product. Scope of Content Manager
Content Optimization : Optimize(rewrite) the existing content of the site with the chosen keywords and phrases. It should be rightly done so that the users don’t feel that the keyword is intentionally thrusted there. The density of the keywords can be from 8-15% .If we have a 500 words page then we can have from 40- 75 occurrences of the key word/key phrase. Scope of Content Manager
Image Optimization : Provide suitable alt tags on the images using the respective keywords. – Scope of Designer
Error Free Javascripts: Please ensure that all the javascripts are error free and fix the bugs if any. Scope of developer
Install Google Analytics: Install this google analytics code just above the closing </body> tag in all the pages. Basically in the footer file. You can get a free analytics tool from http://www.google.com/analytics/ Scope of developer
This will cover 80% of the BASIC ONSITE SEO. Have a resource section where you can have key word optimized articles published frequently.
OFFSITE SEO and ptromotion is a vast area which I wil write when I find time.. Hope this will help you get started in the right way...